ZIRCOO E-COMMERCE FOR SEAMLESS DATA TRANSFER TO SAP
Our team created a global E-commerce platform with AEM and SAP Hybris Commerce for seamless customer experiences and sales processes.
Zircoo E-commerce Solution For Seamless Data Transfer Between The Customer Landscape And SAP
Customer Overview
Our customer, an American developer, manufacturer, and supplier of products catering to diverse industries, has a rich history that traces its roots back to its invention in the late 19th century as a company specializing in mill supplies and rubber goods in Detroit. The company later surged ahead with groundbreaking innovations in bearing technology.
With a global presence of over 10,000 employees at over 50 locations worldwide, the customer is now a powerhouse in the automotive, commercial, aerospace, marine, rail, and off-road vehicle sectors, as well as in industrial, agricultural, and power-generation applications.
After being acquired by another prominent market player, our client thrives. Their portfolio shines with pride, showcasing over 30 esteemed aftermarket brands, firmly establishing their position as a dominant influence across various sectors worldwide.
Customer’s Business Case
Our customer, a well-established international developer, manufacturer, supplier, and seller of automotive spare parts and accessories for a wide range of vehicles, faced the following challenges that demanded strategic solutions:
- Decentralized catalogs: The client’s product catalogs were distributed across regions, hindering the ability to perform strategic sales analysis efficiently. The lack of centralized data made it challenging to gain insights into sales statistics, customer preferences, and market trends on a global scale.
- Data synchronization delays: Synchronizing data from disparate sources consumed a significant amount of time and resources. This delay in data synchronization impacted the client’s ability to swiftly respond to market changes and execute data-driven strategies.
Project Goals
The primary objective of our engagement with the customer was to ensure the seamless operation of their solution by resolving all technical issues, optimizing performance, and fortifying the platform’s reliability. This would help the customer achieve their ultimate goal 一 to facilitate a substantial increase in global sales with Zircoo E-commerce platform
To help achieve these goals, several strategic milestones were identified:
- Streamline data collection and processing: A critical step involved optimizing existing processes for collecting and processing data related to the company’s extensive product portfolio. Of particular significance was the consolidation of all master data within a unified platform, ensuring a centralized and efficient data management system.
- Enhance data utilization for strategic insights: Another crucial task was to establish a seamless data flow from SAP to Microsoft Azure. This data integration was pivotal in enabling advanced data analysis and utilization of Data Science algorithms to generate up-to-the-minute seasonal forecasts. By harnessing the power of data-driven insights, our customer aimed to make informed decisions that would drive sales growth on a global scale.
- Implement real-time reporting mechanisms: In order to achieve greater efficiency when monitoring platform performance, it was imperative to establish real-time reporting mechanisms. By doing so, our customer could gain actionable insights and respond to potential issues expediently, resulting in a superior user experience and increased platform reliability.
Products and Services
- SAP Commerce Cloud
How We Achieved Success
As part of this project, we successfully completed several key tasks to address the client’s challenges:
Platform creation
To address the complexities of data collection and processing efficiency, our team engineered an all-encompassing E-commerce platform tailored to provide flawless customer journeys and enhance sales workflows. This initiative capitalized on cutting-edge solutions such as Adobe Experience Manager (AEM) and SAP Hybris Commerce, ensuring optimal performance and scalability.
Tailored product catalogs
Our client had been managing an antiquated product catalog for the U.S. market within a specific system. Zircoo’s team spearheaded the migration process, seamlessly transferring the client’s catalog onto Adobe Experience Manager. This transition not only safeguarded vital data and functionalities but also ensured a streamlined operation.
Beyond the migration, our responsibilities encompassed the creation of fresh product catalogs for various American brands under our client’s expansive umbrella. This holistic strategy extended to revitalizing our client’s corporate website, enriching its digital footprint and empowering enhanced product presentation.
SAP Hybris Commerce customization
Our development team customized SAP Hybris Commerce to align with the сustomer’s specific needs, thereby streamlining their sales processes and improving user engagement.
In addition to these improvements, we introduced several new features:
- A robust shopping cart system
- Advanced authorization mechanism
- Tailored product catalogs
- Demand forecasting
- Data integration
- Data visualization
- Customized storefront.
Moreover, we customized the standard check-out flow, tailoring it to our customer’s specific requirements.
Version migration
We ensured platform reliability and security by migrating to the latest versions of AEM.
Business Intelligence (BI)
Our team successfully integrated business intelligence (BI) tools to facilitate data analysis, empowering trend analysis, sales forecasting, and informed decision-making.
To accomplish this, we orchestrated a sophisticated technology stack, incorporating essential tools and frameworks. Adobe Experience Manager (AEM) flawlessly managed content, while SAP Hybris Commerce 6.4 powered our e-commerce functionalities. On the frontend, we leveraged Angular.js, Vue.js, Less, and Webpack to ensure a dynamic and responsive user interface.
In terms of backend architecture, we opted for Java coupled with the robust Spring ecosystem, including Spring Core, Spring MVC, and Spring Security, providing a stable foundation. We also employed FlexibleSearch, Groovy, and Ant to enhance flexibility and efficiency. Seamless communication was facilitated through RESTful APIs, and Solr played a pivotal role in search functionality.
This meticulously curated technology stack empowered us to develop a high-performance, scalable solution that effectively addressed the project’s requirements.
Our innovative approach enabled our client to:
- Streamline data synchronization and structuring, reducing time spent on these tasks and enabling a sharper focus on strategic initiatives.
- Predict market trends, ensuring proactive decision-making based on historical data.
- Enhance sales efficiency through data aggregation and visualization using BI.
- Attract consumers and improve the overall customer experience with user-friendly digital storefronts.
